I think people have a hard time connecting the term to all that coaching has to offer. Help with so many things is easier to get than you may think. Terminology should not stand in the way.
I though it would be fun to play with some alternative phrasing. Contact me and let me know if you have any favorites. Here are my offerings for your kind consideration:
Success & Accountability Consultant
Happiness Creation Specialist
Change Your Perception, Change Your Life Facilitator
Guru of "Go You!"
Provoker of Personal Power
Unsticker of the Stuck
Life-Stage Transition Trainer
Life Propulsion Expert
Rocky Relationship Revitalisor
I Believe in Your Dreams Too! Esquire
"Now What?" Navigator
Strengths Finder, Appreciator & Applicator